It's a prestigious award for excellence in journalism. My quip above pokes at O'Reilly for falsely claiming he won one. Story goes like so:
In February (2001), O'Reilly gave a speech seemingly taking credit for winning a coveted Peabody award while an anchor at the tabloid TV show Inside Edition. After comedian Al Franken pointed out that the show never won a Peabody, O'Reilly retorted, in Mamet-esque syntax (O'Reilly Factor, 3/13/01): "Guy says about me, couple of weeks ago, 'O'Reilly said he won a Peabody Award.' Never said it. You can't find a transcript where I said it."
But on his May 19, 2000 broadcast, he repeatedly told a guest who brought up his tabloid past: "We won Peabody Awards. . . . We won Peabody awards. . . . A program that wins a Peabody Award, the highest award in journalism, and you're going to denigrate it?" (Inside Edition won a Polk Award, not the better-known Peabody, for reporting that was done after O'Reilly left the show--Washington Post, 3/1/01.)
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In February (2001), O'Reilly gave a speech seemingly taking credit for winning a coveted Peabody award while an anchor at the tabloid TV show Inside Edition. After comedian Al Franken pointed out that the show never won a Peabody, O'Reilly retorted, in Mamet-esque syntax (O'Reilly Factor, 3/13/01): "Guy says about me, couple of weeks ago, 'O'Reilly said he won a Peabody Award.' Never said it. You can't find a transcript where I said it."
But on his May 19, 2000 broadcast, he repeatedly told a guest who brought up his tabloid past: "We won Peabody Awards. . . . We won Peabody awards. . . . A program that wins a Peabody Award, the highest award in journalism, and you're going to denigrate it?" (Inside Edition won a Polk Award, not the better-known Peabody, for reporting that was done after O'Reilly left the show--Washington Post, 3/1/01.)
http://www.fair.org/extra/0108/oreilly.html